Epi 61: Have Boss Girl Ambitions? Mindfully Turning Purpose into Business with Attorney Rachel Brenke
Many women struggle with the question: What is my purpose? Of course, most of us know that we want to feel loved, successful, make a positive impact, and make enough money to feel satisfied, but we are often left with the following question: how?
This week we mindfully explore your unique purpose and go on a journey through how to move that spark into a thriving business. As women, we often hold ourselves back, but once you do the work to get your life together, little stops your purpose, passion, and ambition from igniting. To help you mindfully avoid the pitfalls of work/life balance, how to start a business, and what you need to be successful, I sat down with Attorney, Creator, and team USA Runner Rachel Brenke, who hands over the foundational steps necessary to get started in any venture, how to create balance along the way, and how to be free of imposter syndrome.
This next hour gives you the information to get started and how to thrive! So, be prepared to be fired up!
Key Takeaways:
00:00 Introduction
02:14 Meet Rachel and how she is empowering women to own their purpose the same way she was thrust into it
03:42 The first steps into owning and creating your dreams. A question that can change everything: “What do I want?”
06:08 The most prominent barriers women come up against
06:42 When fear of failure stops us in our tracks
10:25 How to not use your circumstances as an excuse: leaning into intentionality
13:13 Each day, you must do an RGA: Revenue Generating Activity
14:56 Getting into the “How” of putting your dreams into action. 3-tiered formula to get started
19:00 Getting out of imposter syndrome
26:17 Committing yourself and your goals: the ins and outs and the how
28:25 The art of niching down and why it’s important
31:05 How to stay focused: For every action, there needs to be a return
40:51 How to create balance and keeping burnout out of the equation
49:05 Taking the CliftonStrength Assessment is a significant player in understanding your leader/business style and strengths
53:05 You don’t have to take every opportunity presented, and how a beginner’s mindset is a winning mindset
57:08 What Rachel wished all women knew
60:12 Rachel’s viral example of how we can all add to the marketplace
60:37 “Imperfect action is better than inaction.”
65:40 The critical takeaways for anyone ready to jump feet first into business
67:30 Rachel’s 3
68:00 How to work with Rachel directly
One of the biggest takeaways, at least for me, is that the women that each of us inspire to be isn’t so much about our work ethic, it’s about our impact—the way we serve ourselves, our lives, our family, our communities, businesses, our purpose. As a result, each of us has the power to move into action, to create a legacy, and to do so imperfectly. Because as Rachel said, “Imperfection action is better than no action at all.”
Get started. Build your life through deep intention. Turn the whisper of desire into full-blown greatness.
If you would like to dive deeper and continue to learn from Rachel, you can follow her on social media at @RachelBrenke or visit rachelbrenke.com
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Until next time…be kind to yourself and others.